Europe has always been a melting pot for art and refinement, and this autumn it proves it once again. When the innovation of Hoxton hotels meets the avant-garde vision of artist Caroline Derveaux, wonders are born. Better still, when these figures join forces with the famous Bombay Sapphire brand, the picture becomes simply unique.
Bombay Sapphire's "Saw This Made This" campaign, launched in September, is more than just a marketing campaign: it's an invitation to tap into the creative inspiration all around us. And what better way to do this than to combine the luxury of the hotel business with the artistic genius and excellence of gin?
It's against this backdrop, and that of Paris Design Week, that exceptional artists have been meticulously selected by Hox Gallery to highlight the iconic districts where Hoxton hotels are located: Rome, Amsterdam, Barcelona, London and Paris. Their mission? To transform the ordinary into the extraordinary through original, ephemeral art installations. Although each artist has his or her own unique style, all these works share one thing in common: they are imbued with the essence and soul of their local environment.
But how can we talk about art and inspiration without mentioning the monumental work that will adorn the glass roof of the Hoxton Hotel in Paris for a month? Brightness, color and passion, this work transcends expectations, creating a space where each ray of natural light reveals a detail more magnificent than the last, plunging visitors into a veritable chromatic voyage.
What about gin? Excellence doesn't stop at the works of art. For each installation, the teams at the Hoxton and Bombay Sapphire hotels have concocted limited-edition cocktails. In Paris, the "Palais Carré" is a liquid reflection of the majesty of Caroline Derveaux's work.
Caroline Derveaux's monumental work can be seen at the Hoxton Hotel throughout September, the perfect opportunity to stop off and immerse yourself in a unique atmosphere!